NAHB and its members are celebrating National Homeownership Month in June. And with good reason: New research shows a household’s primary residence is its largest asset and continues to provide an important building block for long-term financial security.
The latest edition of the Survey of Consumer Finances, published by the Board of Governors of the Federal Reserve System, reports that the primary residence accounts for about one-quarter of all assets held by households in 2016, ahead of other financial assets, business interests and retirement accounts.
“Homeownership is a primary source of net worth for many Americans, and is an important step in accumulating personal financial assets over the long term,” said Randy Noel, NAHB chairman and a custom home builder from LaPlace, La.
Members and HBAs have a great opportunity to promote the benefits of homeownership during National Homeownership Month. To assist in your efforts, NAHB provides an online toolkit of resources that can be customized for your local markets. Some highlights of the toolkit include:
Print ads promoting the benefits of homeownership
A brief video on the value of homeownership that you can embed on your website
Sample social media posts to use in June
Talking points and radio spot scripts
Articles on topics of interest to current and potential home owners
Access the Homeownership Month Toolkit at nahb.org/homeownershipmonth.