40 simple tricks for boosting your home's curb appeal

Whether your family needs a bigger house or you scored a sweet new job and have to move or just crave a change of some sort, deciding to sell your house is a big decision. But preparing your house for the big sale can be a time-consuming and frustrating experience. If you want top dollar for your humble abode, you’ve got to spend hours inside and out, refreshing and updating the thing from top to bottom. (And yes, that means dropping some dough on any needed repairs, whether some rotten siding or a whole new HVAC system.)


Promote National Homeownership Month in June

NAHB and its members are celebrating National Homeownership Month in June. And with good reason: New research shows a household’s primary residence is its largest asset and continues to provide an important building block for long-term financial security.

The latest edition of the Survey of Consumer Finances, published by the Board of Governors of the Federal Reserve System, reports that the primary residence accounts for about one-quarter of all assets held by households in 2016, ahead of other financial assets, business interests and retirement accounts.


Defusing Objection Bombs in Sales

Let’s face it, if you’re in sales, you’re going to deal with objections. And many new-home sales consultants have a difficult time overcoming objections from prospective buyers.

Objections are like bombs: If not defused, they will blow up in your face! The key is learning how to masterfully mollify the situation.

First, learn how to recognize an objection:


February New Home Sales Flat After Upward Revisions to Prior Months

Sales of newly built, single-family homes remained virtually unchanged, inching down 0.6% in February to a seasonally adjusted annual rate of 618,000 units after upward revisions to the January, December and November reports, according to newly released data from HUD and the U.S. Census Bureau.


Home Price Increases Since 2011 More Than Triple Income Gains

While home price increases softened slightly in the fourth quarter of last year, the National Association of Realtors® (NAR) said, an uptick in existing home sales further exhausted available inventories. NAR's quarterly metropolitan area housing report puts the national median existing single-family home price at $247,800 at the end of 2017, up 5.3 percent from the fourth quarter of 2016. The year-over-year gain in the third quarter of 2017 was a slightly higher 5.6 percent.  


Millennials Lead the Homeownership Resurgence

Momentum continues to build for the housing industry, as evidenced by recent news from the Census Bureau regarding homeownership.

“Contrary to some analysts’ predictions that the rate would fall to 61% or lower in the coming years, the new [Census Bureau] estimates indicate it increased to 64.2% in 2017,” said NAHB Chief Economist Robert Dietz. “The data also showed six consecutive quarters of gains in the count of home owners, with notable growth among those under the age of 35.”



Delivering gift cards to Dhruti and the team at Village Park of Royal Oak for sending the most leads through the Home Purchase Program in September! October and November winners to be announced soon.

See how 1st Securities Mortgage can help your residents create more value over your competition with this great new program. Available to all multi-family management companies in Michigan. Contact us for more details...